Written by 10 quick tips on repurposing your content!
Starting a business can be one of the scariest things one could do. There are a lot of responsibilities, things to consider, and of course, the risk.
For a business to grow and gain attention, you have to make sure that you give the best of the best products to your customers.
This includes providing informative and good-quality video content for your target audience.
However, it can be understandable that you want to ensure you can give the best video while still staying within your budget.
If you have been looking for ways to repurpose video content on social media, look no further. This article would be educating you on the number of ways your business could repurpose content based on the Gary Vaynerchuk content model.
Why should you repurpose content?
Making content isn’t always easy, and coming up with new ideas doesn’t always work in your favour. When you repurpose content, it’s possible to feel as if you can’t give your audiences something new. It can sometimes make it look like your company is just sticking to what you already know. While this may be the mindset of many, repurposing content can actually be a powerful tool in your business when done right.
The whole point of repurposing content would be gathering more attention while already making something that worked before even better. Repurposing content means giving your audience something new while making use of past works. Repurposed content is the foundation for your new and better content.
Repurposing content can save you so much time in having to develop a new idea from scratch. When this is done right, it can be an effective method that could continue to catch the attention of many and capture more customers, one of the main points of creating a social media video.
How can you repurpose content?
Now that we’ve tackled the main reason why you should repurpose content, we can move on to the next stage. How can you repurpose content? When repurposing content, it’s essential to be careful in doing so as there are times wherein it can make it seem as if you’re repeating past works or stealing ideas from existing brands.
If you want to learn more on how to repurpose content, we have listed a bunch of notes to remember when doing so. With these tips, you’ll be able to better grasp how to use the idea of content repurposing to your business’ advantage.
#1 Create a presentation
You can convert existing information about your products and such and turn them into a presentation. A presentation can be easier to look at for many since it doesn’t look like a big group of words. It’s able to present your company’s thoughts neat and orderly.
If an interested client would also like to look at certain specific points in your presentation, it would be much easier to navigate and find that piece of information when it’s on a slide rather than a block of text.
#2 Make use of statistics
If your data has numbers, you could also use this to your advantage by creating visual aid. Usually, it’s easier for viewers to understand statistics when it’s placed in bars or pie graphs. When you use statistics and display them in a clear and easily understandable manner, your audience will be able to compare them with each other and understand the statistical information presented easier.
When this is shared on social media, you will compel more viewers to view the information, seeing as it is clean and organized. Most of the time, viewers might not be able to visualize and comprehend statistics when placed in word form rather than bars and graphs.
#3 Create a video
You can convert your data into a video to create an option for those visual learners. Not everyone would be willing to read, especially if the information is long and too wordy. Creating a video can be an excellent alternative to gain and keep your audience’s attention.
A good bonus to this would be that you wouldn’t have to worry about the information in the video. Since you already have the information and are just repurposing the content, all you have to think about is converting it to an informative video that can get their attention.
#4 Convert your webpage information into a podcast
A second alternative when it comes to repurposing content would be a podcast. This can be a good option for those who might not have enough time to watch a video or read. Aside from this, a podcast can allow you to expound more on things that couldn’t have been mentioned or explained in the text version.
A podcast could also turn your information into a casual conversation, making it another reason why it could be a suitable method for repurposing content. In writing, you’re more formal to exude a professional vibe. On the other hand, a podcast may be able to help the listener connect on a deeper level, thus being an effective method.
#5 Create an infographic
If you want to give everyone an overview of the information you want to share, you can also opt for an infographic. This is perfect for those who wish to present both statistics with additional explanation and information. Infographics allow you to place all the information concisely, making it another practical alternative for repurposing content.
How to create content?
Thinking of ways how to create content can be time-consuming. While you may already have the base of your plan using old content, you still have to figure out how to make it into something new. Lucky for you, we have gathered a list of how to create pieces of content that could help boost and improve your business or coaching practice.
#1 Screenshot and share your thoughts online
One of the ways to connect with potential clients would be to be relatable. Sometimes, customers would also like to buy from companies that have a balance of professional and casual.
You can gain people’s attention by creating relatable content that they could pitch in and share their thoughts with. In doing so, you’ll be able to boost your engagement with customers and more or less widen your reach.
#2 Give an opinion regarding trending content
Like the first suggestion, you can pitch your ideas regarding trending content to increase your business’ relatability. This is another easy way of creating new content that doesn’t require much work since you’re just sharing opinions.
This is a convenient method to keep your company’s social media account alive as well.
#3 Post your existing works to other social media platforms
Another version of creating new content would be sharing your past works with your other social media platforms. This would be a good idea, especially if that piece of content had already caught the attention of many. It would likely do well there when shared.
This might be the idea that requires the least amount of work in this list since you’re just going to be reposting an idea already shared on a different social media. In doing this method, you’ll be able to save time on coming up with a new concept. And as a plus, you can expand your business’ reach on that social media.
#4 Make use of polls
Having polls on social media can be another way to make your customers interact with you. Aside from increasing engagement, you can hear your customers’ thoughts, what they prefer, what they could recommend, etc.
Not everyone has the time to create a well-detailed review of your products. But with polls, they have the opportunity to state their opinion on your product or service easily. This also provides you with clear statistics to get more information on what content you should be putting out and what you can improve on.
#5 Share reviews given by other users
The last idea that you can utilize for your content would be sharing reviews given by other users. When you get actual feedback from customers, you can improve your product or service and understand what’s working or not.
Moreover, sharing reviews gives you more credibility. Most of us would like to base how good products are using reviews left by other users. When potential customers see the reviews provided by others, they can look at how your product works and establish trust in the company.
Summary
Making content can be a challenging task. It’s sometimes challenging to create new ideas to make your business stand out from the rest. While repurposing content may seem like you’re running out of ideas to promote content, this is not always the case. Repurposing content isn’t something you should be ashamed about. In doing this, you can not only lessen the workload you have but still bring in potential clients.
As long as you believe that your video creation is helpful to your company, then there’s no shame in repurposing it to improve your business’ reach. With that, we hope you’ve learned more about content creation in this article, and we wish you luck with your business.